Six Ways To Improve Your Social Media Reputation
One of the most important components of social media marketing is your reputation on social sites that you develop a presence on. There are several activities you can undertake that work to increase your reputation amongst followers, and often work to encourage newcomers to also follow you. Here are six activities that you should consider.
1 – Promoting Others – spend a little time researching what others have to say about your brand, product or service. If someone has written a good blog post detailing how to use your product to advantage – promote it with a link to the post. Followers will appreciate the information and of course the blog writer will appreciate that A) you have bothered to read their content, and B) you are promoting it for them.
2 – Respond – responding to people who reach out is vitally important. If someone follows or ‘Likes’ you, a quick and simple welcome personalizes the relationship. If someone asks a question, respond to it in a timely fashion.
3 – Give Credit – if a question is asked and you decide to write a blog post on the topic, give credit to the person that asked the question. They feel that their question was important, others see that you take questions seriously, and you are also sending a message that you do actually read comments and responses, even on Facebook, or Twitter.
4 – Provide Value – people follow you for a reason and, generally speaking, it’s because they have some expectations. If you have promised early notice of specials then deliver. Failing to deliver will see people leaving you quite quickly, telling the world along the way that you fail to deliver.
5 – Stay On Topic – stay loyal to the niche around which you have created your profile. If you have several niches, then develop separate profiles and build followers for each. While the occasional cross-promotion is generally acceptable, don’t over do it.
6 – Be Social – it’s not just about you or your business. Don’t forget the social component. While readers don’t want to know about what you had for breakfast, you would be surprised at how many people do want to see the human side. An engagement, wedding or new baby by a staff member will often see a stream of congratulations. If you, or that staff member can respond, so much the better.
Social media marketing is not always about promoting a brand, product or service. However, in delivering on those six points, you can be doing just that, but in a way that highlights the ‘social’ nature or your marketing. Just for a change – put yourself in your followers shoes!
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