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5 Reputation Management Factors

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What determines your reputation? There are a number of factors that contribute to your overall reputation. Itโ€™s not just one thing. Iโ€™ve compiled a list of 5 things that factor into how people see your company. These 5 factors are not the only factors that affect your reputation, but they are important factors, at least where online reputation is concerned.

  1. Customer Serviceย โ€“ How you treat your customers is perhaps the most important reputation management factor. Is your service a positive or a negative?
  2. What You Say About Your Competitionย โ€“ Believe it or not, people pay attention to what you say about others, even your competition. Do you bad mouth them? Itโ€™s OK to point out the flaws in your competitionโ€™s product, or to point out how your products are different than theirs, but itโ€™s another thing entirely to continue posting negative rants that are not related to the competitive nature of your business. Keep it professional.
  3. How You Conduct Yourself On Social Mediaย โ€“ Social media has become a huge business factor. Even if you donโ€™t talk bad about the competition, if you conduct yourself in an undesirable manner through social media, then it will reflect on your reputation.
  4. Search Engine Optimizationย โ€“ How do you look in the search engines? Can people find you? Admittedly, this isnโ€™t as important as other factors on the list, but if you canโ€™t be found in the search engines or what people do find is all negative, then that will affect your reputation online for sure.
  5. Your Websiteย โ€“ If your website is unattractive or hard to navigate, that will hurt your reputation. Make sure your website is helpful and attractive.

Howโ€™s your reputation online? Take a look at each of these factors and see if you could use a little help managing your reputation.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

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