Hire Developer ยป Reputation Management ยป How Many Reputations Can You Manage?

How Many Reputations Can You Manage?

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When it comes to reputation management, most online marketers have more than one to manage. Iโ€™m sure that if you thought about it, you could identify several reputations you have to manage on a day-to-day basis. Here are a few you might consider:

  • Your personal reputationย โ€“ If you are a CEO or an entrepreneur, then you are managing your personal reputation. Even middle managers or department heads have to manage their own reputations online, especially if they blog or do any social media for their companies.
  • Corporate reputationย โ€“ If youโ€™ve incorporated, or even if youโ€™re doing business as, your businessโ€™s reputation is separate from your own.
  • Brand reputationย โ€“ Your brand also has a reputation. The brand is the recognizable logo or brand identity associated with a particular product, product line, or corporate face.
  • Productsย โ€“ Each product or product line you manage has a reputation to manage.
  • Slogans and taglinesย โ€“ Believe it or not, your talking points messages need to be managed and develop their own reputations apart from the brands and entities they represent.
  • Marketing messagesย โ€“ Beyond taglines and slogans, marketing messages, ad spots, etc. need a level of reputation management all on their own.

Any aspect of your business that is managed by a single individual or a team of individuals is subject to reputation management. That includes geographic locations, divisions, and branches. In some cases, the different identities that need to be managed may overlap. For instance, your brand and your corporate identity may require separate reputation management campaigns, but there will be some overlap between the two. You should know where those overlap points are.

Reputation management has gone beyond a single entity to manage. You have several reputations to manage.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

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