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Most Frequently Changed Bing Ad Changes
Search Engine Journal publishedย an article todayย that discusses how the Bing ad tool can be used to make your PPC advertising on Bing and Yahoo! more effective and cost efficient. What I want to discuss regarding the article, however, has to do with the most frequently changed ad campaign changes, according to the Bing ad Editor Tool.
The top 5 most frequently Bing ad campaign items are:
- Keyword
- Ad content
- Negative keyword
- Location targeting
- Negative site
In that order.
This is an interesting list because it appears that keywords are changed a lot. When you consider that negative keywords are keywords you definitely do not want your ads to target, it makes you wonder why advertisers would change them. Are advertisers changing the keywords that are a part of their negative keyword lists, adding new negative keywords, or moving words from the keywords list to the negative keywords list?
Another interesting tidbit here is the location targeting change. Are advertisers changing the locations they want to target, adding new locations, or deleting locations? Probably, all of the above.
Itโs hard to tell from this list and the lack of specific data whether advertisers are on the right track or wasting their time and money. One thing is for sure, if advertisers want to be successful on Bing or any other PPC ad network, changes to their ad campaigns are inevitable. PPC requires constant monitoring, and regular changes can be positive or negative.
United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
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