Matt Cutts Says To Aim For Clarity
If you are writing content in a highly technical niche area, then you might be wondering whether you should use lots of jargon or write with clarity in mind. Matt Cutts suggests you should aim for clarity when possible.
I completely agree. The exception would be if your audience consists entirely of technical people or professionals within your industry. In that case, use jargon.
If your audience is mixed – that is, consisting of both technical professionals and lay people – then you should aim for clarity, but it’s okay to add a little jargon for the technical people. You have to write in the language of your audience. If you are selling products and services to lay people, it is extremely important to speak their language.
This is a fundamental principle of writing in any discipline. You must keep your audience in mind.
So, what if you have multiple audiences? In that case, I’d write each blog post to a specific audience. If your audience is 80% lay people and 20% technical, then write 80% of your blog posts to the lay audience using clear language to help them understand your concepts. The other 20% of your blog posts can be technical in nature, and you can use jargon to speak to that audience. I would still aim for clarity to keep your lay audience engaged with a little jargon thrown in for the technical people.
Bottom line, aim clarity in your content message when you can.
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