Hire Developer ยป Internet Marketing ยป Common Pay Per Click Mistakes

Common Pay Per Click Mistakes

Certified Professional Developer
Certification Developer

Google Adwords is set up to be easy to use, easy to navigate, and with the option to edit campaigns and settings offline, with their Adwords Editor, Google has made it easy to make bulk changes, while still maintaining the same level of detail that allows an account to function well. However, many newcomers to theย concept of Pay-Per-Clickย make the mistake of thinking that PPC itself is easy.

The most common mistake a PPC beginner can make is misuse of match types. While it may be more likely that their keywords are set to the default broad match type only, a lot of times, users can be too specific with match types on certain keywords. This is due to the user not fully understanding the premise ofย each match type. Many users simply choose broad match to cover a wider range of searches, but for future optimization, this can cause problems, since broad match keyword data is less precise. Generally speaking, when setting up a new campaign, it is a good idea to test all three match types, unless a very tight budget is the issue.

Another issue that may prove counter-productive later on is the structuring of the campaigns andย adgroups. While some may have a tendancy to throw too many keywords into a single adgroup with a non-specific ad, others may be shooting themself in the foot by abusing tools like the keyword grouper and ending up with far too many adgroups, each with only a few keywords contained within. What it comes down to is that no oneย managing a pay-per-click campaignย should cut any corners. You can think of building a PPC campaign like building a house โ€“ if you use too much material, chances are youโ€™re using the wrong type, and it will cost you far more to build it than it should; and if you use too little material, well, your structure will be unstable and, chances are, your repair costs will be high. Furthermore, the structure and layout for your ads will either result in a high Click Through Rate with few conversions ifย the adsย contain too much on fluff, and maintain a low CTR if you donโ€™t give users a reason to click your ads (ie. ads that are relavant to their searches). This is another reason why match types can make a big difference.

Another big problemย in campaigns created by inexperienced managers is the misuse, or lack, of negative keywords. There is a reason for negative keywords, and itโ€™s rare that a campaign will preform better with no negative keywords in place. The beauty of broad and phrase match types with your โ€œpositiveโ€ keywords is the ability to possibly show up for a larger variety of searches. The beauty of being able to couple this range with a โ€œfilterโ€ of sorts (aka negative keywords) is like paying nothing extra to have a bouncer at the front door of your website. For PPC ads, you only pay the cost-per-click (at least,ย it isย recommend that you pay-per-click, and not by impression), much like a club-goer only needs to pay to get through the door. Negative keywords basically check all search terms and if the phrase for which the user searched does not meet the โ€œdress codeโ€, the bouncer tells them to take a hike, and you donโ€™t have to pay for that click.

As you can see, there is much to learn when it comes to pay-per-click, so it is usually best to leave it toย an Internet marketing firm like Kuliev Digital.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

Similar Articles

Magento eCommerce News

Only Audit Services Power-up Your Magento Store - Check How!
What is this Magento platform all about? Is the sentence, โ€œMagento is the eCommerce technology that is set to live for agesโ€, correct? Popularity ratio attached with this platform answers this question. Before the year 2008, no developer had ever dreamt of using an eCommerce development platform
Top 6 Reasons to Update Magento Maintenance Policies
Companies offering Magento development solutions have the right to change their policies, but not without notifying their customers about the changes they make in support and maintenance terms and policies. There are several factors that lead to the revision of the policies. This might even affect
What Factors Make Magento Website Support Exceptional?
Magento is the leading eCommerce platform with multitude of features and benefits. The online market demands Magento websites to get improved exponentially. Meeting the fastest growing online marketโ€™s demand, helps businesses to receive desired ROI. Using this platform might be difficult or complex
Boost Revenue through Magento SEO Audit
If you own an online store, this article would help you in making its performance better. There might be several aspects responsible for poor or weak performance of your Magento website. Being an online store owner, you should make sure to get the best out of the Magento solution you paid for.
Magento Speed Optimization Tips to Boost Website Performance
In the furious eCommerce competition, internet has turned into a platform for several online stores serving customers across the globe. Shopping habits are also changing with the availability of several varieties of products with best deals and discounts. Isnโ€™t it great that to buy desired
Just 5 Steps to PSD To Magento Conversions!
With PSD to Magento conversion, web service providersโ€™ offer e-commerce solution with better capabilities and functionalities. In the process of conversion, Magento adds interactivity to your website through the PSD design you provide. Offer a design you wish to implement and professional web
Video Marketing โ€“ A Trending Promotional Tactic
Marketing process holds high priority in business. This year is called โ€œthe year of innovative marketing strategiesโ€ and video marketing is one of such invention that was added to the inventionsโ€™ list. To impress a modern customer is not less than a strong challenge. It is the time your business
Can Content Drive eCommerce Traffic? Know the Facts!
โ€œContentโ€- is not just a word, itโ€™s the major aspect affecting eCommerce industry. The ever changing market trends needs to be addressed. Engaging and interactive is considered the key to getting great visibility among popular search engines. Focusing on the conversion rates, eCommerce giants have
Crucial Factors to Consider in Magento Store Maintenance
Online stores โ€“ simple, cost effective and oneโ€“stop-destination for all the shopaholic present around the world. To fulfill the complex requirements of the active shoppers, eCommerce business owners have to continuously monitor the performance of their online stores. Thus, by continuously looking
Should You Integrate Your Magento Store with QuickBooks?
Magento is one of the most popular eCommerce development platforms trending nowadays. The era of online shopping is the revolution brought by Magento store development concept. Earlier, developing reliable and secure online stores was a tough and tedious task as it required many aspects into
Is your Ecommerce Design Impressive? NO, here is the Help!
eCommerce stores have made the shopping task simple and easy. There are few steps to take for completing the checkout process successfully. This process is a crucial step for any eCommerce store. Being the final step, it holds ample significance. Purchasing online is the latest shopping trend.
Make Your Online Store Interactive โ€“ Check out the Tips!
Magento is the open source content management system basically used for building eCommerce websites and applications. There is no doubt that eCommerce websites have been performing well in this world of internet. Building up an online store and managing it well is not at all enough. To get fair
Magento 2 Features that will Surely Attract you!
Magento is one of the best eCommerce application development platform that can help web development companies build excellent eCommerce solutions for enterprises seeking customized eCommerce application for the success of their online business. Magento 2 is the latest version of Magento offering
Excellent Tips for Accelerating your Magento Store
In todayโ€™s eCommerce era, Magento is the star with myriads of features for web developers as well as customers. Over time customers, shopping online, have started expecting more from the online stores owned by eCommerce giants. Magento being the perfect platform for building eCommerce store offers
E-Commerce Trends in 2020 Influencing Magento Web Development
Each year brings something new and beneficial in all aspects of life. eCommerce market is no exception and it can feel these novelties and latest trends that are directly associated with these technologies. With previous yearโ€™s trends i.e. personalization, localization, etc. letโ€™s have a closer

Other Articles

Site search
Technologies
Web Analytics