Questions To Ask Your Internet Marketing Company
Before you hire a company to handle your Internet marketing, whether you want them to do your SEO, you PPC, or social media marketing, ask these questions (and make sure you get responsible answers):
- How do you budget Adwords to simultaneously maximize the number of clicks and minimize cost?
- How do you know which keywords to optimize for natural search and which ones are best left to the “bubble chasers?”
- Which search engines have the lowest incidence of click fraud?
- How do you set up a tracking phone number? Why should you?
- How do you track and handle leads when they come in to your firm?
- Is it better to have a lot of ad copy on a landing page or a lot of bullet points?
- How do you write your ad copy so people will fill out your contact form or call you?
- Where should the phone number be on a page? Which pages should have them?
- How do you fix a “page highjack?”
- Is there a penalty for putting too many keywords in your meta-tags?
- What are the benefits of a “content management system?” What are the drawbacks?
- How do you know when to use a broad match, phrase match or exact match in a Google Adwords campaign?
Internet marketing is not rocket science, but I wouldn’t say that anyone can do it either. The truth is, a professional company will look out for your bests interests. They’ll develop a useful strategy for marketing your company to your intended clientele. And it will make sense that they do the things that they do.
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United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
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