How To Find The Right Keywords

Internet marketing is about one thing – primarily. How you employ your fleet of keywords. But what makes a good keyword?

If you don’t know, a keyword is any word (or phrase) that a searcher would use to look for information that would be found on your website. Ideally, you want them to find your site and not your competition’s website. So how do you make that happen?

In a word, it happens when you effectively manage your keywords so that you use keywords that have high conversion rates and that you acquire at lower costs.

So the question is, How do you find these keywords?

There are several methods for finding keywords. Some of them are good and others are not so good. Your real goal is to find your best keywords at the best prices. So what are your options?

• Your first option is to go at it blind. This isn’t a very good option because if you can’t see your target then you aren’t likely to hit it.
• You can use a keyword research tool to help you narrow down your list of keywords. This is a great way to find an initial list of keywords, but it’s limited in giving you information on the effectiveness of those keywords.
• You can evaluate the websites of your competition and come away with some reasonable keywords, but those are keywords that your competition uses. They may or may not be good keywords for your business.
• Or, you can wage a small scale pay per click campaign to test your keywords and see which ones convert better at lower click prices.

Our preference for finding the right keywords for your business is the last option. It will narrow down your list of keywords to the best keywords, tell you which ones convert the best, and provide you with information on expected click-through rates and click prices.

Effective keyword management begins with a good list and from there you narrow it down to the best keywords.