Is Your Business The Hub Of Your Online Presence?
Do all roads lead to Rome? Do all your online activities eventually lead back to your business? Should they? They are two important questions that you need to ask yourself and, depending on your answer, then check your current situation. Internet marketing has no limits – everything you do online is a form of marketing and the results could help or harm your business.
If you are online and working to build your business, then it stands to reason that everything you do does lead back to your business web site. It could be directly or could be indirectly, for example, from social to a your blog to your business – the ideal would be both direct and indirect.
Sometimes we get a little lost in the strategies we put in place. The end result is that other entities become the hub of our online activities. Social media marketing is a good example of this. Facebook has become a common hub with business owners linking their blogs, Twitter accounts and any other online activity such as LinkedIn. The downside to this is that traffic is then sent to that hub rather than your business pages.
For some businesses, this works well. They have well designed Facebook pages that are effective in driving that traffic onto their business site. For others, there can be a high decay rate between the traffic flowing to Facebook, and that traffic flowing onto their website. If you are in business, then your ultimate aim is to ‘do’ business. When engaged in a variety of online activities, the mistake that many make is to lose focus on that aim.
While it is fine to drive traffic too other entities, your business web site should always remain at the hub of your activities – that is where you want the traffic to eventually arrive since that is where you are making your sales. The bottom line is fairly simple – everything you do online can be related back to internet marketing.
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