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More Reasons To Take A Holistic Approach To Internet Marketing

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In years gone by, Internet marketing was very much search dominated; in fact, you could say that it was very much Google search dominated. As each month goes by the need for a holistic approach becomes all the more important. The marriage between Microsoft and Yahoo! may not have been made in heaven, but it is starting to have a impact, even if in inconspicuous ways.

The relationship between the search engines and social media will also need to be taken into account, especially when you have arrangements such as that between Bing and Facebook. Just another reason to start considering Bing in your search marketing approaches. Social media may well impact on search results in the future, bringing a new dimension to how you interact in this area. Suddenly, the emphasis may not be on two-way communication; it may shift to how to gain as many โ€˜likesโ€™ as possible.

Of course, when we talk aboutย a holistic approach to Internet marketing, we are looking well beyond search. The approach that needs to be addressed now is one that involves bothย search marketing,ย social media marketing, and into the future, well-targeted offline marketing โ€“ even for businesses with only an online presence. We can see examples of this approach with large sites like Amazon and eBay.

For local businesses, the inclusion of local search will be important, and with it, social feedback such as reviews. Mobile applications are making access to the web through mobile devices much easier. The day will come when a customer will swipe their mobile device over a barcode, scan the businessโ€™s website for the latest specials, promos or freebies, while having the opportunity to review and rate that business โ€“ all in real time as they are eating their pizza, returning damaged goods, or meeting friends for a night out.

Just to add another layer of difficulty to the mix, each channel is becoming a little more reliant on another channel as we move on. Search is relying on social to help provide data on the โ€˜best of the webโ€™. Local search is relying on reviews and ratings to determine search rankings, meanwhile social media has not quite got to a stage of going it totally alone without search โ€“ Facebook may well be the first to do so. Time will tell.

The old saying about having all your eggs in the one basket comes to mind about now โ€“ I think itโ€™s time we changed that. The Internetโ€™s the basket; the time has come to have a variety of different eggs in that basket.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

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