Internet Marketing Needs Up-To-Date Information
Here’s a question for you to consider. If you were in an industry that was closely related to real estate, where would you concentrate your internet marketing campaigns? Which search engine would you focus on? It’s not a trick question, but it is a question that relates to how closely you watch the changes in search engine activity.
A little while ago Google announced that it was dropping out of real estate search. Their excuse was that the Google API was being dropped from use so real estate agents would no longer be able to list properties. Back in July, Zillow and Yahoo! announced a special partnership that would see Zillow real estate listings automatically available through Yahoo!s real estate search. This now makes Yahoo! the biggest single real estate listing site online.
If you are in an industry closely related to real estate – for example, mortgages, insurance, title searches, home inspections, appraisals, and so on – then it would make sense to concentrate some of your paid search efforts on Yahoo!. Time will tell if Yahoo! Real Estate becomes the most used real estate search portal online, but with so many listings, there is a good chance it will.
That’s real estate. The point I make here is that current information, especially news related to search engines and social media sites, is vital if you are to be effective online. You do need to filter your information admittedly. I mean, if you are in no way connected with real estate, then you would say ‘so what’ to much of what I have written. However, tomorrow, it may just be your niche that’s affected – are you going to be on top of the story and ready to take advantage? Your internet marketing efforts are only as good as the information you base them on.
United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Québec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
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