There’s Still A Lot Of Life In Email Marketing

While most online businesses are stressing over SEO, social media marketing, and perhaps even pay per click campaigns, email marketing rolls along delivering a steady flow of targeted traffic. Email marketing suffers from an image problem in some sectors. First, it is viewed as being too hard. Secondly, it is viewed as being below the old-fashioned junk mail that still floods our snail mail boxes.

These are both misconceptions that need clarifying. Let’s take the second point first. Today’s email marketing campaigns are as much controlled by the receiver as it is the sender. If you run your email campaigns correctly, then the only email addresses you have are those who have opted in – and they always have the opportunity to opt out again whenever they want. As to junk mail, that depends on you. You can choose to send junk, or you can choose to send newsletters that receivers will read and find useful.

Is email marketing too hard? Hard is probably too strong a word. There are several services available that will handle the grunt work for you. That is, collecting and storing the email addresses. You just need to make a form available to your visitors, and they will do the rest.

You actual marketing emails are up to you. They can be very simple and very plain emails inviting your recipients to come back to your website, perhaps offering discounts or special offers. You can also make your newsletters quite professional by hiring a specialist in this field.

Email marketing is neither hard nor junk mail. A recent report has highlighted how successful promotional emails are in relation to search and social media marketing. If you haven’t tried before, I suggest you do a little research.