15 Questions For Your Internet Marketing Firm
Before you hire an Internet marketing firm, you should interview them. Find out what they do and how they do it. I’m not talking about quizzing them on their trade secrets. I’m talking about finding out if they are ethical in their business practices and if they really understand Internet marketing principles.
Here are 15 questions you should ask your Internet marketing firm before you do business with them.
- How do you budget Adwords to simultaneously maximize the number of clicks and minimize cost?
- How do you track and handle leads when they come in to your firm?
- How do you write your ad copy so people will fill out your contact form or call you?
- How do you decide what web sites to get links from?
- How do you get a new website indexed by Google and out of the “sandbox” in only two weeks instead the normal three month’s time?
- How important is it for your website to be WC3 Compliant?
- Is there a penalty for putting too many keywords in your meta-tags?
- What are the benefits of a “content management system?” What are the drawbacks?
- How do you know when to use a broad match, phrase match or exact match in a Google Adwords campaign?
- Will inbound “sitewide” links get your site banned?
- How do you find keywords that no competitor is bidding on, but that convert at half the cost and twice the frequency of conventional keywords?
- How do you measure conversions on specific sites on Adword’s content network?
- How do you bid keywords appropriately, knowing you will get fraudulent clicks?
- How do you set up a tracking phone number? Why should you?
- Where should a contact form be on a page? Which pages should have them?
When it comes to Internet marketing, not all firms are created equal. Do a little probing. How does the company do business? Does their style mesh with yours?
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