Why You Should Repurpose Your Content
One of the most important things that you can do with your content today is to repurpose it. But which content should you repurpose and what benefit does it serve?
The best content to repurpose is content that has done well. Do you have any web pages, articles or blog posts that have been popular in the past? If so, that’s great content to repurpose. It’s really good to repurpose content that did well for a time then fell off the radar. For instance, if you wrote a blog post that became your most popular blog post ever during a 30-day period of time then quit getting page views after about six months, it could be time to revisit that topic and repurpose the blog post.
But you don’t want to repurpose it on your blog. You want to take that content and massage it for another medium.
Think of new ways you can use the same content. Maybe it would make a good video. Or maybe it would make a good article or guest post on someone else’s blog. Perhaps you could turn it into a standalone website and turn the content into a microsite from which you could solicit orders.
Whatever ways you decide your old content can be repurposed, take it and make it brand new. You do that by reordering the content and rewriting it completely. Don’t take any chances on duplicating your content.
The benefit to repurposed content is that you can take popular content from last year or two years ago and make it popular again. You re-capitalize on that content to drive new traffic and increase conversions. If it did well once, it will likely do well again.
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