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Content Isnโ€™t Fluff

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Do you know the definition of content? I can tell you this much โ€“ it isnโ€™t fluff.

Fluff is that soft white stuff that some kids like to spread on their bread like butter. Itโ€™s creamy, has no substance, and isnโ€™t particularly nutritional. It has little, if any, health benefits. The upside is it isnโ€™t harmful to your health either.

Content, however, is just the opposite.

  • Itโ€™s meaty
  • Itโ€™s substantive
  • Itโ€™s vitally important to the intellectual or mental health of the person reading it
  • It improves the readerโ€™s life in some way

Many online content writers have a tendency to write to the keyword. Theyโ€™ll find a word they want to rank highly for in the search engines and focus their content on that keyword ending up with nothing but a big bucket of fluff.

Now, Iโ€™d like to say that there is nothing wrong with keywords. We use them all the time. But if your content is so full of your keyword that it ceases to provide intellectual stimulation or anything substantive to the reader, then you might want to scale back on the keywords and add a little meat. Make your content communicate something extraordinary.

Content can take many forms. It can be online website content, dynamic blog or widgetized content, social media content. It can be viral, video, make use of vivid imagery, contextual, or a combination of these. The important thing is that your content be valuable to someone.

If your content doesnโ€™t provide value, then itโ€™s fluff. Take out the fluff and add some value. Thatโ€™s how you build online content.

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Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
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