Why Ghostwriters Are Valuable
If you don’t have a ghostwriter on your team, then you should probably consider one. A ghostwriter – especially if you don’t have the writing skills yourself – can take your business to all new heights. The tasks that one good ghostwriter can handle are legion. Here’s a short list just off the top of my head:
- Write your daily blog posts. This is important. Having a daily blog is a vital part of any online business.
- Manage your social media campaigns. You’ve got to promote those blog posts somehow. Your ghostwriter will be instrumental in pushing them out to the popular social media sites.
- Write your SEO content. Make sure your ghostwriter is well-versed in SEO tactics. A good copywriter with a working knowledge of SEO is worth his weight in gold.
- Produce your weekly newsletter. You should have an electronic newsletter to help you build relationships with your clientele. A good ghostwriter can help you with that too.
- Write your PPC ads. A writer should be able to write ads with a strong call to action. If you run PPC campaigns, you need a good ghostwriter.
- Article marketing. This includes writing and submitting articles to directories as well as writing guest blog posts on occasion.
- Link building. Since your ghostwriter knows SEO and can write articles, have him manage your link building campaigns.
There really is no limit to what a good ghostwriter can do for your business. If you are serious about marketing your company online, a ghostwriter can be a lot of help.
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