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Is There A Strategy To Content Marketing?

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โ€œContent marketingโ€ is the new catchphrase. In the old days, people used โ€œarticle marketingโ€ to denote what today is often referred to as โ€œcontent marketing,โ€ but the two are really different.

Article marketing was the process of writing articles and then publishing those articles in directories for e-zine editors and publishers and webmasters to use as content on their own web properties. While this process in included in the overall concept of content marketing, there is a fine nuance that differentiates the two.

Content marketing is a broader category. Anything you do online that promotes your business or your content โ€“ whether it be on your own web properties or elsewhere โ€“ can be considered content marketing.

So is there a viable strategy to ensure that your content marketing is effective?

Yes, but itโ€™s different for every business.

The first step to an effective content marketing strategy is to define your business goals. All of your content publishing and marketing should go toward helping you reach those goals. Anything that doesnโ€™t contribute to the advancement of your business goals is superfluous and should be cut out. Anything that pushes you forward toward your goals is good marketing.

But is everything content? Content is anything you create, produce, or publish. It can include guest articles for your blog, articles you publish around the web, images and videos you load to your website or third-party sites like Flickr and YouTube, and anything else that takes up virtual space on a server and is public. That includes forum postings and blog comments on other blogs.

Your strategy should be to present your company in the best possible light in all situations. That requires forethought. Donโ€™t market emotionally. Market responsibly.

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