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Why Content Marketing Is King

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Since the Panda and Penguin updates, SEOs and Internet marketers have come out of the woodwork to tell us all how to survive the updates, how to recover from the updates, and how to ensure the next update doesnโ€™t kill our rankings. Quite frankly, I think itโ€™s unnecessary. If webmasters had been focused on delivering good content all along, then the discussion would be moot.

โ€œBut I followed Googleโ€™s guidelines!โ€

It doesnโ€™t matter. Following the guidelines is one thing. Providing excellent content that readers want to read is another.

Weโ€™ve entered the age of content marketing, like it or not.

What Is Content Marketing?

Content marketing is the process of writing content for your website and elsewhere that promotes your brand, improves your reputation, and drives traffic back to your website. You are looking at driving traffic, not improving rankings.

Donโ€™t know the difference? Try achieving a No. 1 ranking on any search engine that doesnโ€™t deliver traffic to your website. It happens. Believe me, it happens.

Hereโ€™s a question: Would you rather have a page 2 ranking that sends you 10 unique visitors per month or a No. 1 ranking that doesnโ€™t send you any? Now see my point?

The purpose of content marketing is to drive traffic to your landing pages and convert that traffic into sales. It doesnโ€™t really matter where your traffic comes from. Thatโ€™s irrelevant. You want as much traffic as you can get and you want it to be targeted traffic. Pursuing search engine rankings is the old way of marketing online. Delivering fresh, original and unique content is the way it should be done now. In fact, itโ€™s the way it should always have been done. And when you do it that way, youโ€™ll get the traffic you want and the traffic you deserve.

United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay

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