What Is A Hub-And-Spoke Content Model?
One of the most successful – if not the most successful – online business models is called a hub-and-spoke model. Think of it as like a bicycle wheel. There’s a hub and there are spokes that connect the hub to the actual wheel. Without both of these two components, the wheel will not do its job – even though neither component is the actual wheel.
So now that you have the visual, what is the hub and what is the spoke?
Your hub is the center of all of your marketing efforts online. It’s the place where you plan, strategize and implement your online marketing plan.
In essence, it’s your website. Your website should include your blog.
The reason you don’t want just a website without a blog is because your website is static. You want to update it on a regular basis to keep the search engine spiders coming back and crawling it on a regular basis. Fresh regular content is one of the most important things you need on your website.
So now, onto the spokes. Your spokes are the outlying bases that you use to drive traffic back to the hub. These could be popular forums in your niche, directories, or social media websites. It could also include other blogs. The key is to find locations around the Web where your target audience is hanging out. Then you go there and hang out too. Create content they will like, engage their imaginations, and then slowly siphon the traffic and direct it to your hub.
Sounds easy, doesn’t it? It’s much harder than it sounds, but it’s necessary. This is one of the most successful content marketing plans on the Net. Try it.
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