Hire Developer ยป Internet Marketing ยป On The Importance Of E-mail Marketing
On The Importance Of E-mail Marketing
It seems that some business owners see theย value in e-mail marketing. Are you one of them?
This sentence really jumped out at me:
Small businesses realize that any customer interaction has the potential to develop into a more consistent, ongoing relationship.
Just like any marketing endeavor, you want to engage in e-mail marketing because it is effective relationship building. If you conduct an e-mail marketing campaign because you think it will lead to more business or you want to keep your customers on a string, then you are doing it wrong. You wonโt produce e-mails worth reading. Instead, send out e-mails that help you build solid relationships with your customers.
If you do it that way, youโll keep your customers and prospects in the loop. Theyโll want to visit your website again and take advantage of your offers.
On the other hand, if all you do is send out offer after offer after offer and you never take the time to build relationships with your readers, then youโll likely start seeing a lot of unsubscribe notices. Or you may experience a low open rate on your e-mails. Neither of those is going to move you closer to your goals.
E-mail marketing is effective if you do it right. Itโs not effective if you donโt. For the record, it is one of the most effective marketing channels online. Just be sure to do it with a purpose.
United States (US): New York, Los Angeles, Chicago, Houston, Phoenix, Philadelphia, San Antonio, San Diego, Dallas, San Jose, Austin, Jacksonville, San Francisco, Columbus, Fort Worth, Indianapolis, Charlotte, Seattle, Denver, Washington, Boston, El Paso, Detroit, Nashville-Davidson, Memphis, Portland, Oklahoma City, Las Vegas, Louisville
United Kingdom (UK): London, Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh, Manchester, Bristol, Kirklees, Fife, Wirral, North Lanarkshire, Wakefield, Cardiff, Dudley, Wigan, East Riding, South Lanarkshire, Coventry, Belfast, Leicester, Sunderland, Sandwell, Doncaster, Stockport, Sefton, Nottingham
Canada: Toronto, Montreal, Calgary, Ottawa, Edmonton, Mississauga, North York, Winnipeg, Vancouver, Scarborough, Quรฉbec, Hamilton, Brampton, Surrey, Laval, Halifax, Etobicoke, London, Okanagan, Victoria, Windsor, Markham, Oshawa, Gatineau, Vaughan, Kitchener, Longueuil, Burnaby, Ladner, Saskatoon
Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Canberra, Newcastle, Wollongong, Logan City, Geelong, Hobart, Townsville, Cairns, Toowoomba, Darwin, Rockingham, Launceston, Bendigo, Ballarat, Mandurah, Mackay, Bundaberg, Bunbury, Maitland, Armadale, Rockhampton, Adelaide Hills, South Brisbane, Hervey Bay
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