Five (Free) Tools To Track Brand Mentions
One of the hardest tasks for many businesses is monitoring their brand, company or product in social media circles. In highly competitive niches, being able to keep your finger on the pulse could mean the difference between cashing in on the latest trend, and missing the boat completely. Here’s a simple question. How many times was your brand, business or product mentioned in social media circles today, or this week? Don’t know? Perhaps you need to consider using one of these tools.
These tools all help you to monitor social media for any term. I suggest you have a look at each and if you find one that you’re comfortable with, use that. As a side note, they are all free.
Spy – searches for mentions across a variety of social media sites including Twitter, Friendfeed and Blog Comments. It’s fairly comprehensive but rather slow. Instead of a full screen of results, it scrolls them one at time so it can be a little disconcerting.
BoardReader – more like a traditional search engine. BoardReader delivers results from a variety of social media. It also has a neat little graph that shows the frequency of mentions over the last month.
SocialMention – one of the most comprehensive social tracking tools. SocialMention doesn’t just include mentions from a wide range of sources, it also includes lists of associated keywords, hashtags, top users associated with the search terms, and the major sites where the search term was found.
Collecta – real time search engine that looks for your search term in a variety of sites including Twitter, Facebook and Google Buzz. You can filter out certain search types such as videos and images.
48ers – another real-time search engine. Type in a search term and it will deliver up-to-the-minute results from sites such as Twitter, Facebook, Google Buzz, Digg and Delicious.
These tracking tools are ideal for keeping up to date on what your competitors are saying, and who is saying what about them. They can also be ideal for keeping up with what is happening in the industry. As competitive intelligence tools, they pass the grade although there are far better options available if you’re prepared to shell out a few dollars.
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